Chris Woerts says ‘Nee’, calls €3.99 pay‑per‑view a bargain

During Tuesday evening’s SBS6‑show De Oranjezomer, sport marketer Chris Woerts announced that the friendly between FC Volendam and Ajax on Sunday at 14:30 will be streamed live on the KIJK platform for a €3.99 pay‑per‑view code, marking KIJK’s first football match offered in this format.

Woerts explained that fans can purchase a code and watch the Volendam‑Ajax clash from anywhere, whether they are camping with family or sitting in Bakkum, and even enjoy a beer while watching.

He called the €3.99 price a ‘bargain’, a view challenged by table guest Sander de Kramer, who argued that tickets inside the FC Volendam stadium are cheaper.

Woerts retorted, “No, are you crazy. It’s terribly expensive to get into that stadium. You can better watch on KIJK, beer in hand, bitterballen on the side.” He added that the result was a modest 3‑1 victory for Volendam.

Before Ajax travels to the fishing village, the team prepares for Thursday’s return leg against FK Vojvodina in the Conference League qualifying round. Coach Míchel’s formation secured a 1‑4 win in the first encounter in Serbia.

The KIJK streaming deal signals a new revenue model for Dutch football, offering fans a low‑cost, pay‑per‑view alternative to attending matches in person.