FIFA stretches World Cup halftime for star‑studded show, defends cultural gamble

FIFA extended the World Cup final interval on Sunday at MetLife Stadium, adding an 11‑minute halftime performance featuring pop icons Madonna, Shakira and Justin Bieber. The decision, announced ahead of the match, transforms the traditional 15‑minute break into a high‑profile entertainment slot.

By stretching the interval beyond the 15‑minute limit set by the Laws of the Game, FIFA aims to maximise worldwide viewership and cultural resonance. The governing body defended the move as a way to avoid criticism and frame the final as a broader cultural occasion.

Michael Gietzen, chief executive officer of Identity, defended the extension, saying the World Cup final occurs only once every four years and deserves a unique treatment. He added that a few extra minutes are a recognition of the event’s cultural significance.

Chris Martin of Coldplay and Emmanuel Kelly performed during the halftime show at the FIFA Club World Cup 2025 Final, a match between Chelsea FC and Paris Saint-Germain, captured by Getty. The performance underscored the growing link between football and mainstream music.

ITV announced it will broadcast the halftime show in full, while the BBC is finalising its own coverage plans to deliver the performance to a global audience. Their involvement reflects the high commercial interest in the extended entertainment segment.

Gianni Infantino described the performance as a “groundbreaking spectacle” that will celebrate football, music and shared values, ensuring a legacy that transcends the final whistle. He emphasised that the spectacle aligns with the sport’s worldwide appeal.

The closing ceremony will feature Hollywood actor Tom Cruise, pop star Robbie Williams, US singer Jennifer Hudson, Pussycat Dolls vocalist Nicole Scherzinger, Italian singer‑songwriter Laura Pausini and streamer IShowSpeed, with Michael and Chris also appearing. These acts cement the final as both a sporting and cultural event.

Critics argue the extended break breaches the 15‑minute rule and undermines the sport’s regulations. Supporters counter that the extra minutes enhance the event’s cultural significance and global reach.