PSV secures Mercedes fleet and Eurojackpot sleeve deal in one swoop

PSV announced today that it has locked in two high‑profile sponsorship agreements: Mercedes‑Benz Netherlands will replace BMW and Alfa Romeo as the club’s official car partner, supplying a new fleet for five years, while Eurojackpot will appear on the sleeves of both the men’s and women’s shirts for the next four seasons.

Mercedes‑Benz Netherlands has been named PSV’s new autosponsor, taking over from BMW and Alfa Romeo. The agreement provides a five‑year supply of Mercedes vehicles for players and club employees, and is structured together with Gomes Eindhoven and Driessen Mobility Lease.

Commercial director Frans Janssen said, “Dit is een samenwerking tussen vier partijen. Dat past heel mooi bij de manier waarop we binnen Brainport Eindhoven met elkaar samenwerken.” He added that continuing the eight‑year relationship with Driessen was particularly rewarding.

Eurojackpot will serve as PSV’s sleeve sponsor for the next four seasons, appearing on both the home and away kits of the men’s side and PSV Women. The partnership runs until 2030, covering all shirt sleeves across the club’s senior squads.

“We zijn trots dat we samen met Nederlandse Loterij en Eurojackpot opnieuw aan een sterke en vertrouwde samenwerking mogen bouwen”, said Janssen. He said the collaboration reflects PSV’s ambitious, connecting ethos and its focus on developing sport in the Netherlands.

The twin agreements reinforce PSV’s commercial momentum and highlight the club’s appeal to major national brands. By securing long‑term partners, PSV positions itself to further invest in its sporting projects and community initiatives.