Serie A
Shai Gilgeous‑Alexander's investment brings the NBA to the heart of Madrid
Thursday 8 October 2026, Shai Gilgeous‑Alexander, 28‑year‑old Canadian star of the Oklahoma City Thunder and MVP of the regular season in 2025 and 2026, has become a new shareholder of Atlético Madrid, a top club of the Spanish La Liga, in a move that merges American sports and European football.
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The announcement was posted in the Football section, with Live, Video and Photo tags that amplified its reach. On the same page there are also references to Tennis, Drive, MotoGP, Pressing and the Sportmediaset channel, as well as the XXL format for multimedia content.
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The player said: “I am excited to officially join the group of shareholders of Atlético de Madrid.” “This is a club with a long tradition at the top of European football, and I thank you for the opportunity to be part of its future,” added the 28‑year‑old.
Shai Gilgeous-Alexander backs Atlético de Madrid
Atlético Madrid, often simply referred to as Madrid, is considered one of the top clubs of La Liga, with a history rich in Championships and international successes. The investment comes right in October, the month in which the club is evaluating further transfer market operations.
The entry of an American basketball figure into European football highlights the intersection between sports. Observers are waiting to see whether the partnership will influence the club’s branding strategies in the European league.
Atlético de Madrid eye Mexican captain Johan Vásquez as defensive boost
With Shai Gilgeous‑Alexander, Madrid will be able to increase its visibility in the United States, where basketball is widely followed. The management has promised updates on projects related to the new shareholder.