Birmingham urged to ask £30m for Jay Stansfield, Coventry eyeing

Birmingham City have been told by Tom Wagner to set a £20‑30 million price tag on forward Jay Stansfield as Coventry City signal interest, according to a report published on 13 August 2026 by Football League World. The 23‑year‑old striker, who helped the Blues win promotion back to the Championship, is now at the centre of a transfer tug‑of‑war.

Action Image By  Chris Gallagher Published Aug 13, 2026, 8:00 AM GMT+1 notes that Chris is a freelance writer for Football League World. Graduating from Leeds Trinity University, Chris has been part of the FLW team since 2017 and regularly covers the Championship, including West Brom and Birmingham City fixtures.

Stansfield’s role in Birmingham’s promotion push

Under the club’s US owners, Stansfield became the face of a new‑look side that secured promotion from League One. He contributed ten league goals last season, combining finishing ability with pressing work that endears him to the fans.

His performances have made him a key asset for manager Chris Davies, who has relied on the ex‑Fulham forward since taking charge at St. Andrew’s. Losing him would be a major blow to Birmingham’s ambition to return to the Championship.

Price expectations and Coventry interest

Fan pundit Jason Moore told FLW that Birmingham should ask for £20‑30 million, noting “the market is the market, if you don’t ask you don’t get”. He added that Stansfield is “underrated by Blues fans” but that a Premier League move would tempt any player.

Coventry City, fresh from promotion to the Premier League under Frank Lampard, are reported to be keen on the attacker. The Sky Blues are expected to be active in the final weeks of the transfer window, with several Premier League clubs also rumored to be interested.

Birmingham will try to retain Stansfield unless a “silly offer” meets the club‑record fee level. Should a serious bid arrive, the club could reinvest the money into other areas of the squad to sustain their promotion drive.