World Cup
BREAKING European backlash threatens World Cup after stake sale plan
In a virtual gathering on Thursday afternoon, 55 UEFA member nations voted to boycott FIFA competitions, including the World Cup, after Gianni Infantino unveiled a strategic plan to sell a 21% stake in the new global FIFA Forward Enterprises entity.
The emergency virtual meeting concluded with a consensus to boycott, a development reported by The Athletic and The Times.
UEFA representatives confirmed the collective decision during the Thursday session.
The boycott targets all FIFA competitions, with the World Cup singled out as a primary focus.
FIFA announced plans to sell a 21% stake in the newly created body called FIFA Forward Enterprises. The sale is intended to raise £3.2 billion. Proceeds are to be distributed among member associations.
Infantino pitches World Cup sale as UEFA and Pro League chief balk
The commercial move sparked the European backlash. The stake‑sale proposal requires approval from FIFA’s 211 member associations and the FIFA Council before it can proceed.
Until such endorsement is secured, the European boycott remains in effect. The decision underscores the tension between football’s governing bodies and its members.
If the boycott proceeds, the next tournament affected would be the Women’s World Cup in Brazil next summer. The subsequent men’s edition, scheduled for 2030 in Spain, Portugal and Morocco, would also be jeopardised, alongside planned centenary fixtures in South America.
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UEFA’s 55 national associations view the proposed commercialisation as a threat to the sport’s integrity. By refusing to participate, they aim to pressure FIFA into abandoning the stake‑sale.
The coordinated stance marks the first continent‑wide boycott of a FIFA event. The move highlights growing unease over private investment in football’s flagship competitions. Observers note that the collective European response could reshape future governance discussions within FIFA.