Ronaldo launches TV project, unveils British football business

Just one week after his retirement from the Portuguese national football team, football superstar Cristiano Ronaldo announced the production of his first television series. The series is set to take a look into the hard‑knocking business of British professional football.

Ronaldo in front of and behind the camera

CR7 will not only be a producer, but will also appear on camera himself in the series 'Day 1s'. The 41‑year‑old shared on Instagram: “Great news! Filming for my very first TV series ‘Day 1s’ has just started. Stay tuned – there’s more to come!”

The series is described as a fictional production that looks behind the scenes of British professional football. According to the magazine Hola, it focuses on the tough business, transfers, loyalty and the machinations of player agents.

At the centre is the fictional top‑football agent Stanley Dalton, played by the well‑known actor Damian Lewis. The idea comes from Darren Dein, a real British agent who advises, among others, Thierry Henry.

The title 'Day 1s' refers in English slang to supporters who have stood by someone since day one – such as long‑time friends, advisers or youth coaches. A broadcast or release date has not been announced yet.