Pier Silvio Berlusconi of Mediaset launches Mfe's new European era

During a press conference in Milan, Pier Silvio Berlusconi of Mediaset outlined the new opportunities for Mfe‑MediaforEurope, announcing an organisational overhaul aimed at turning the group from a presence in Italy and Spain into a true European broadcasting multinational.

Last July, Berlusconi explained that, in light of international growth, the shift from a presence in Italy and Spain to a true European broadcasting multinational prompted a review of the organisation.

He emphasized that the guiding principle is to give absolute priority to internal resources, especially if they are young.

The group officially unveiled the artificial‑intelligence platform Mia, with a video that says: “I am not human but fortunately I work with those who are, because having the best AI tools is not enough, we must play together in harmony.”

Marcello Galli, the new Human Resources director, described Mia as a democratized platform for all employees, safe, protected and capable of integrating into business processes, but not in the ideation phase.

Berlusconi reiterated that the new managerial organisation wants to give absolute priority to internal resources, preferably young.

Market challenges and positioning

Regarding the market context, Berlusconi stated that the transition from a national company to a multinational has been extremely difficult, especially because the digital advertising share, which holds 85‑90 % of the market, is dominated by a few global giants.

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He added that, despite the competition, Mediaset achieves excellent editorial results on TV and digital in Italy, positioning itself well above other European broadcasters.

International expansion outlook

The first nine months of 2026 saw Mfe record an adjusted operating result of €110 million, versus a pro‑forma negative result of €23 million in the same period of 2025.

The entertainment segment, driven by synergies, is expected to exceed €300 million in revenue by year‑end, with an operating result of €122 million in the first nine months.

The group’s adjusted operating result (EBIT) turned positive at €110.1 million, improving by €133.8 million compared with the 2025 pro‑forma figure.

The entertainment segment’s adjusted EBIT reached €122.2 million, about 3.5 times the 2025 pro‑forma result, while segment costs fell by €259.6 million, or 7.6 %.

The board of directors will review the consolidated results as of 30 September at the meeting on 18 November.

Berlusconi identified France as the final missing piece, showing interest in a possible entry of Mfe‑Mediaset into the French market, particularly towards TF1 and M6, whose merger is currently on hold.

He also mentioned his brother Luigi, a board member of Mediolanum, calling him a “golden boy” and stating his willingness to involve him in future operations.

Finally, Berlusconi commented on possible new faces for Mediaset, welcoming Enrico Mentana and expressing admiration for Fazio, but ruled out any ongoing dialogue with Ranucci.