Paris PSG reshuffles communications leadership in quiet break

During the current international break, Paris Saint‑Germain announced that long‑time employee Juliette Carouge‑Mouafik has been promoted to head of omni‑sports communication, taking charge of all club sections. The discreet move was confirmed on her LinkedIn profile, marking a significant internal reshuffle for the Paris club.

PSG took advantage of the international hiatus to adjust its internal structure rather than pursue a marquee on‑field signing. The club announced that the only notable change was the promotion of Juliette Carouge‑Mouafik to oversee communication across all sports sections.

Juliette Carouge‑Mouafik’s rise through PSG

Carouge‑Mouafik first arrived at PSG in September 2017 as an assistant in sports communication. Based in Boulogne‑Billancourt, she quickly took on press relations for the football and handball sections, organised media events at the Parc des Princes and promoted the club’s magazine.

In June 2018 she added responsibility for the women’s section press relations, deepening her understanding of the club’s multi‑sport media landscape. Her next step came in November 2022 when she was appointed press and communication coordinator, directing the women’s section’s media output, preparing statements for players, staff and the sporting director, and handling match‑day media liaison.

The November appointment expanded her remit to all PSG sections, making her the first official omni‑sports communication chief. Her previous experience includes stints at Havas Sports & Entertainment in 2017, at the L’Équipe group between June and December 2016, and roles at Be Lemon and W&CIE.

The promotion underscores PSG’s strategy of elevating staff who already know the club’s inner workings. Carrying out the change quietly during the international break, the Paris club demonstrated a measured but meaningful organisational adjustment.