OM boosts its presence in Turkey with the new Fan Token
While Olympique de Marseille continues to build its reputation on the pitch, the club is now betting on digital to reach a distant audience. By leveraging the Turkish market, OM is launching a Fan Token aimed at attracting supporters in Turkey, while preserving its Phocaean identity.
The Phocaean club accelerates in the Turkish market by signing a partnership with Paribu, a Turkish platform specialized in digital assets. Paribu thus becomes the official partner of OM in Turkey, responsible for the pre‑sale and listing of the new Marsilya Fan Token. This alliance is reported by the site Sportune.
Partnership with Paribu
Under this agreement, OM’s Fan Token will be launched exclusively on Paribu. Purchased tokens will first be locked in users’ wallets before being released into circulation. Paribu will handle the pre‑sale scheduled for October 14, 2026.
This pre‑sale, scheduled for October 14, 2026, will be reserved for Turkish users via the platform. It will allow Turkish supporters to directly access the Marsilya Fan Token, offered by Socios.com. Detailed terms will be communicated progressively throughout the season.
Benefits for supporters
Marsilya Fan Token holders will enjoy exclusive experiences, such as match tickets, signed jerseys and memorabilia. Other privileges include stadium tours, match‑day activities and meet‑ups with players. Paribu will progressively clarify the conditions of these benefits.
This partnership fits into OM’s broader strategy, which has also partnered with the Chiliz group, creator of its official Fan Token. By joining the international ecosystem developed by Chiliz and Socios.com, the club strengthens its digital presence beyond France. The cooperation with Paribu thus completes this global ambition.
By contrasting football tradition with digital innovation, OM shows that it can reach new supporters while enriching the experience of existing fans. The launch of the Fan Token in Turkey could pave the way for similar collaborations in new markets.