Notícias reveal FC Sion’s R$ 2.8bn Coliseum could reshape Swiss tourism and Brasil betting scene
In the shadow of the Alps, FC Sion unveiled the Cervin Coliseum, a futuristic arena for 15 000 spectators that will house a roller‑coaster looping around the stands. The project, announced by Notícias, carries an estimated cost of R$ 2.8 billion and aims to replace the ageing Estádio de Tourbillon.
Project details and financing
The Cervin Coliseum forms the centerpiece of the club’s Sion 2030 strategic plan. Authorities in the Canton of Valais and the municipality of Sion are reviewing technical aspects, with a public consultation slated for mid‑2027.
Financially, the scheme is valued at roughly 450 million Swiss francs, equivalent to the R$ 2.8 billion figure cited by the club. The venue is designed to operate year‑round as an entertainment and tourism hub, capitalising on the Alpine scenery.
Beyond football, the integrated roller‑coaster will wind along the exterior and the stands, offering visitors a high‑adrenaline perspective of the pitch and surrounding mountains.
Wider football context
Elsewhere in the sport, Infantino has lost support and faces questioning from the Swiss Football Federation, according to recent reports.
In Brazil, Palmeiras is negotiating with a Chinese giant for a new master‑plan, while Betano’s decision concerning Flamengo follows the recent prohibition of betting on football in the country.
These developments, alongside the ambitious Swiss stadium project, illustrate a broader trend of clubs seeking innovative revenue streams and new partnerships across continents.