Netflix secures exclusive 2030 World Cup rights for Spain and Andorra

In a landmark deal announced on Olé, Netflix confirmed it will broadcast every one of the 104 matches of the 2030 World Cup live in Spain and Andorra, marking a bold step into live sport for the streaming giant.

Exclusive audiovisual rights

The platform acquired the exclusive audiovisual rights from FIFA for the tournament, which will be staged across Spain, Morocco and Portugal. Coverage will span pre‑match analysis, live action and post‑match summaries, with daily recap shows tailored for the Spanish audience.

Netflix will also provide a free‑to‑air match each round and hand a package of games – all of Spain’s fixtures, the two semi‑finals and the final – to a national free‑to‑air broadcaster, ensuring mass access.

Quotes from the deal’s architects

“Few events bring people together like a World Cup,” said Bela Bajaria, chief content officer at Netflix. She added that the tournament’s stories will live on in fans’ memories for generations.

Mattias Grafström, FIFA secretary‑general, praised the partnership, calling the 2030 edition “special” and stressing the shared goal of reaching as many supporters as possible.

The agreement also reflects Netflix’s broader sports strategy. The service already holds the exclusive rights to the women’s World Cups in 2027 and 2031, to be played in Brazil and the United States, and it continues to expand into other live events such as the NFL, MLB, WWE and major boxing and MMA bouts.

While the deal covers only Spain and Andorra, it signals Netflix’s ambition to become a key player in global football distribution, even if it does not extend to Argentina or the rest of the world.