Marseille's bleak start fuels hope of Adidas deal from 2027

Olympique de Marseille have endured a dismal start to the Ligue 1 campaign, sitting second‑last after five games with just three points and a 1‑4 defeat to Besiktas that also ended their Europa League hopes. Supporters are already yearning for a brighter future, while manager Bruno Genesio, appointed this summer, faces mounting pressure.

Managerial crisis deepens

Bruno Genesio arrived at Olympique de Marseille in the summer alongside new club directors, yet after five rounds he finds himself without viable solutions. The DNCG has imposed a strict wage‑cap, preventing any new signings during the transfer window. Moreover, the international break has left the squad with injuries to Derek Cornelius and Amine Gouiri, further limiting options.

Potential Adidas partnership brightens horizon

the club could restore its historic partnership with Adidas as early as the 2027 season. Current kit supplier Puma is set to see its contract expire next year, and both companies are said to be holding active discussions. The outlet claims there is a strong probability that the three‑stripe brand, which dressed the team from 1974 to 2018, will return to the shirt from the start of the next campaign.

Marseille give Bruno Genesio free exit as transfer window stalls

Footy Headlines suggests a long‑term agreement with Adidas has already been reached, promising considerably higher revenue for the club. Such a lucrative deal would provide much‑needed financial resources for an Olympique de Marseille board seeking liquidity. The anticipated contract would therefore coincide with the club’s need to rebuild on the pitch.

Fans may find solace in the prospect of a new kit, but the team must still climb out of the relegation‑watch zone. With only three points after five matches, the club’s immediate priority remains improving results in Ligue 1. The upcoming weeks will test whether the promised commercial boost can translate into on‑field progress.