LOSC’s retro kit triggers uproar among RC Lens fans

On Friday, LOSC unveiled a new red‑and‑white exterior kit that echoes the club’s 1990s crest, a design crafted by New Balance. The launch, promoted with the slogan “Plus qu’une passion. Un héritage.”, instantly provoked laughter and accusations of copying among RC Lens supporters.

Pour présenter son nouveau maillot extérieur ce vendredi, LOSC chose to play the history card. The historic badge sits centrally on the chest, framed by the traditional red and white stripes that define LOSC’s identity.

The design also highlights a link between past and present, aiming to unite heritage with modern branding. The club’s communication campaign emphasizes this blend as a way to bring together the Club’s roots and its future.

On the social platform X, many Lens fans immediately drew parallels between LOSC’s video campaign and an earlier Adidas promotion launched in early June. They labeled the LOSC design a blatant copy, sparking a wave of mockery across the supporter community.

Some commenters suggested that both clubs may have hired the same advertising agency, explaining the striking similarities. The debate has intensified the regional rivalry that already extends beyond on‑field encounters.

LOSC’s official statement on its website frames the kit as a celebration of the Club’s identity and local anchorage. The club hopes the retro look will resonate with supporters while reinforcing its historical narrative.

Lens supporters posted a meme declaring LOSC the perpetual source of inspiration for the “LOL‑SC” nickname, underscoring the humor of the episode. Cette présentation, however, did not go unnoticed by the neighboring Lens supporters.