Kylian Mbappé swaps Nike for Swiss brand On, shaking footwear market

On 18 September 2026, French striker Kylian Mbappé announced he is leaving Nike Football, where he has been the long‑time face, to join Swiss sports brand On. The move marks the first time the global star has signed with a company that has never produced football boots.

Swiss brand On expands into football

On was founded sixteen years ago by Swiss triathlete Oliver Bernhard. The company initially specialised in running shoes and quickly rose in the market. In 2019, tennis legend Roger Federer invested in the brand, boosting its profile.

Until now the brand has not offered any football footwear. The signing of Mbappé is intended to launch its first football boot. To accelerate development, former France forward Thierry Henry has been appointed Director of Football.

Nike feels the sting of the loss

The football market has been quiet, with the transfer window effectively closed, yet Mbappé’s switch stands out as a notable move today. Nike has endured several setbacks in recent years, and losing its marquee football ambassador adds another blow. Analysts note that the departure underscores the challenges the American giant faces in retaining top talent.

On had to revise its summer revenue forecast after growth fell short of expectations. The unexpected shortfall prompted the company to adjust its financial outlook for the season.

Ironically, founder Olivier Bernhard started On after Nike rejected a shoe prototype he designed. Now the former rival sees one of Nike’s most recognizable faces move to his firm.

The original page header listed categories such as Voetbal, Tennis, Formule, Programma, Jupiler, Pro League, Challenger, Champions, Europa, Conference, Meer, Artikel, and Football, reflecting the breadth of sports covered. These terms appeared in the site’s navigation bar, underscoring the multi‑sport focus of the platform.

On is actively developing its inaugural football boot, hoping Mbappé’s involvement will accelerate market entry and challenge established manufacturers.