International award in Rome gives De Laurentiis €9.99 for friendlies

In the afternoon in Rome, the president of SSC Napoli, Aurelio De Laurentiis, received the Career Sports Award from the Foreign Press Association in Italy, while the VIDEO showed his comments on Napoli's friendlies at €9.99.

International recognition at Palazzo Grazioli

The ceremony took place in the splendid setting of Palazzo Grazioli, where the award celebrated more than twenty years of entrepreneurial vision and sporting successes of the blue patron.

A model of economic sustainability

De Laurentiis was praised for combining economic sustainability with top‑level results, enhancing the Neapolitan brand on the global stage.

Strategy of low‑cost friendlies

The president explained that he organized matches in Trentino and Abruzzo, inviting foreign teams and broadcasting them pay‑per‑view for a modest sum of €9.99, making the event almost free for fans.

"They offered me six million dollars to go to Australia for one match and another in Singapore, and that I would spend 30 hours traveling just to prepare for the season? One has to prepare for the many matches, it seemed crazy to me. I'm not interested in the millions," De Laurentiis said.

The comment was released in a VIDEO that showed the president emphasizing the absurdity of long and costly trips compared to a simpler and more accessible proposal.