Haaland tops Premier League Instagram earnings

Erling Haaland, Manchester City striker, is the Premier League player who earns the most for each sponsored content on Instagram: about €3.5 million per post, according to the Players Time report. The figure highlights the commercial value of his popularity, which exploded during the 2026 World Cup.

Erling Haaland also dominates off the pitch. His following grew from 40.8 million to 75.3 million followers, turning his popularity into a huge revenue source.

In second place in the Premier League ranking is Marcus Rashford, who with 22.4 million followers earns about €813 thousand per publication. In third place is Martin Ødegaard, Arsenal captain, followed by 7.8 million users, and he earns about €240 thousand per post.

Globally, Cristiano Ronaldo remains the highest‑paid personality on Instagram, with about €10 million per post thanks to 679 million followers. Lionel Messi, with 517 million followers, earns about €9 million per post. Although Haaland is the new social king in the Premier League, the world throne remains in the hands of these two legends.