Four-year Uber deal fuels Como’s Champions League momentum

Como and Uber stand on opposite ends of a timeline: a modest sponsorship that began before the club’s Serie A return now blossoms into a four‑year partnership, with the Uber brand slated for the back of the shirt for the first two seasons and a historic Champions League qualification adding weight, as noted in the FANTAGUIDA COMPLETA FANTACALCIO 26-27 guide.

Il Como announced the renewal of its collaboration with the mobility company. Under the new four‑year agreement, the Uber logo will appear on the back of the Como shirt during all Serie A and Coppa Italia fixtures for the first two seasons. The arrangement also secures Uber’s presence as the club’s Official Mobility Partner.

Expanded Official Mobility Role

The partnership, which started before Como’s ascent to Serie A, now gains additional prestige as Uber is named a Founding Partner of the club’s Champions League era. This title acknowledges the shared journey that has led Il Como to its historic qualification. The four‑year deal cements Uber’s role beyond sponsorship, integrating mobility services for supporters.

Ryan Shelton, Chief Business Officer of Il Como, said, “Uber believed in Como from the start, even before we reached Serie A, and became our first main partner when we returned to the top flight. What began as a simple sponsorship has turned into a true commercial partnership, and this new four‑year deal exemplifies what growing together looks like.”

Mobility solutions for fans and the city

Davide Archetti, General Director of Uber Southern Europe, added, “This four‑year renewal reflects our long‑term commitment to the club and the city. Together we aim to develop innovative mobility solutions that make travelling in Como easier for fans, residents and visitors.”

The collaboration originally launched prior to Como’s Serie A comeback, providing a foundation for the club’s recent successes. Its reinforcement now coincides with the historic Champions League qualification, underscoring the partnership’s evolution alongside the team’s on‑field achievements.

The contrast between a modest early sponsorship and today’s multi‑year, multi‑facet alliance highlights how both entities have grown in tandem. As the partnership moves forward, Uber and Il Como are set to deepen their joint impact on and off the pitch.