Cardinale aims for a new 80,000‑seat San Siro, Premier model

On Wednesday, October 7, 2026, at the Bloomberg Screentime 2026 in Los Angeles, Gerry Cardinale, the red‑and‑black president, presented before an international audience the plans for the future of Milan. He announced the purchase of the iconic San Siro stadium and the construction of a new 80,000‑seat facility next to it, with an NBA arena and the ambition to create a sports platform that echoes the Premier League.

Objectives of a sports platform

Cardinale emphasized that the project aims to go beyond simple football, including an arena for the NBA and spaces for concerts, with the goal of turning Milan into an entertainment hub. “We want to create a genuine sports and entertainment platform in Milan,” he said, highlighting the importance of a multisport offering to attract a global audience.

Strategy for Italian football

In his speech, Cardinale recalled that “once Milan was considered the ‘New York Yankees’ of Italian football, but Italian football itself was at the level of the Premier League.” He reiterated the desire to bring Italian football up to the Premier League’s standard, leveraging the new stadium and the multimedia platform.

The executive also commented on the role of Milan in national competitions, citing the Nations League, the Coppa Italia and the Supercoppa Italiana, as well as the constant participation in Serie A. He highlighted the importance of Calcio Live, video and photo content to broaden the club’s visibility.

Cardinale then mentioned the collaboration with media partners such as Sportmediaset, XXL, News, Drive, MotoGp, Pressing and Tennis, as well as interest in new Formula E technologies and Lifestyle initiatives. He recalled that the club will closely follow the Scudetti, the development area, and will provide support through Help, FAQ, Info, Cookie and Policy for fans.

In conclusion, he reiterated that the new facility and the multichannel strategy represent an ambitious response to business and sporting growth needs, placing Milan at the heart of a revival of Italian football.