Bentley Motors becomes official partner of PSG until 2028
Paris Saint‑Germain officially announced on Thursday morning the signing of a partnership with Bentley Motors, the British luxury car manufacturer, which becomes an official partner of the men’s team until 2028, covering the next two seasons in the luxury vehicle category.
Paris Saint‑Germain continues to strengthen its status as a global brand. After multiplying partnerships with leading companies, the club takes a new step by partnering with a prestige car manufacturer.
A prestigious partnership signed
This agreement confirms the commercial ambitions of the European champion, eager to attract the biggest international brands. Bentley Motors becomes an official partner of PSG until 2028, covering the next two seasons in the luxury vehicle category, according to the joint press release.
The rapprochement brings together two brands that claim a shared commitment to excellence, know‑how and innovation. PSG, a global football reference, partners with Bentley, the British manufacturer renowned for its high‑end automobiles.
To accompany the announcement, the club released a short video featuring former captain Mamadou Sakho behind the wheel of a Bentley vehicle. The collaboration will not be limited to logo placement; the two partners wish to develop joint initiatives blending football, luxury automobiles and exclusive experiences, especially during the club’s matches.
For Bentley, this partnership represents an additional opportunity to strengthen its visibility with an international audience exposed to luxury and sport. For PSG, multiplying collaborations with prestigious brands helps develop its image and consolidate its commercial appeal.
This signing confirms the Parisian management’s intention to make PSG much more than just a football club. For several seasons, the club has been developing its network of international partners, covering the automotive, technology, fashion, beauty and entertainment sectors, in order to permanently place PSG among the world’s leading sports brands and boost its commercial revenues.
Paris Saint‑Germain and Bentley Motors are pleased to announce the signing of a partnership until 2028. The press release was posted on Paris Saint‑Germain’s official account.