Arsenal to charge up to £6,500 for Touchline hospitality

Arsenal have launched a ‘Touchline’ hospitality package for next season at Emirates Stadium, offering seats behind the dugouts for up to £6,500 per Premier League match. The experience includes champagne, a luxury dining menu, a former player meet‑and‑greet, and prices range from £3,199 for the opening home game against Coventry City to nearly £6,500 for the London derby with Chelsea.

The Touchline seats give guests a close view of the action and of manager Mikel Arteta’s animated presence on the touchline. The area was previously used by season ticket holders and academy staff.

Supporters buying the experience receive a premium hospitality package that features a champagne reception and a luxury dining menu. The club describes the seats as among the most exclusive available at Emirates.

Tottenham Hotspur and Manchester City already operate similar tunnel‑side hospitality schemes. Manchester City’s “Hero Experience” can cost up to £7,000 per person for selected matches.

Some supporter groups have voiced concerns that the new allocation could further reduce the number of seats available to regular fans. Arsenal have not detailed how the seating allocation has changed.

Only a handful of fixtures are currently listed for the Touchline package, and observers speculate that prices could rise further for major games later in the campaign, such as the North London derby. The club has not confirmed whether additional pricing tiers will be introduced.