After Nike, Kylian Mbappé signs a decisive partnership with On
Kylian Mbappé, the 27‑year‑old French striker of Real Madrid and captain of the French national team, announced on Friday the termination of his contract with Nike, the American giant that had been supporting him since his professional debut. After several years of collaboration, the footballer confirmed that the partnership is now over.
End of the partnership with Nike
The contract with Nike, which had been accompanying Mbappé since his first steps in professional football, ends without the financial terms being made public. The player indicated that the brand could no longer meet the vision he wishes to embody at this stage of his career.
According to Mbappé's statements, Nike no longer offered a project beyond simply providing shoes, while the World Cup champion seeks to build a broader identity around his image.
The new contract with On
Mbappé now signs with On, a young Swiss brand founded in 2010 whose turnover has already exceeded €3 billion. The partnership is part of a long‑term commitment, with Mbappé appointed as ambassador for the next ten years and as a shareholder of the company.
Thierry Henry, former World Cup champion in 1998, has been appointed football director at On, supporting Mbappé in the development of the On Football range.
Mbappé refuses to extend his French career until age 41
On aims to go beyond the running sector to compete with players such as Adidas, Puma and Nike, with the goal of making an impact at the 2028 Los Angeles Olympic Games.
Already present in tennis thanks to Roger Federer, who joined the brand in 2019 to create the The Roger line, On has also expanded into training, outdoor and lifestyle.
Mbappé wants to go beyond the role of simple shoe wearer; he wishes to embody a project, in the vein of Federer, and teams up with other ambassadors such as Iga Świątek, Ben Shelton, Pauline Ferrand‑Prévot and fashion star Zendaya.
This transition shows that the player is looking for a partnership that goes beyond equipment, while Nike loses one of its biggest global ambassadors.