A stand for King Kev? Les Ferdinand urges tribute at St James' Park

The death of former England star Kevin Keegan on Monday at 75 has sparked a wave of mourning in the north, with a sea of flowers blooming at the entrance of St James' Park. Former Newcastle striker Les Ferdinand has urged the club’s board to name a stand after the two‑time Ballon d’Or winner, affectionately known as King Kev.

Kevin Keegan died on Monday at the age of 75. He was a two‑time Ballon d’Or winner, having lifted the award in 1978 and 1979.

Although Keegan was not born in Newcastle, the Geordies consider him one of their own. In the high north of England, extensive reflection has taken place over his passing.

Alan Shearer, a former Magpies top scorer, posted on social media: “My hero, my manager, my friend. Rest in peace, boss.”

Les Ferdinand told The Sun that he hopes a stand at St James' Park will be named after Kevin, calling it a fitting tribute. He appealed to the Newcastle United board, saying what Keegan meant for Newcastle and the northern region will never be equaled.

Ferdinand described Keegan as the first real superstar he met, recalling seeing him on television before meeting him in person. He praised Keegan’s modesty, charisma and his ability to make anyone feel valued when near him.

Keegan’s greatest club successes came with Liverpool and Hamburger SV, where he secured the Ballon d’Or awards in 1978 and 1979.

At Newcastle, he evolved into a cult hero, first as a player and later as manager of a spectacular side that in the 1990s came within touching distance of the league title on two occasions.

A sea of flowers now covers the entrance of St James' Park, symbolising the city’s collective grief for the former player and manager.